When you hear the word power, what first comes to your mind?
The electricity powering your computer right now? The iconic power symbol seen on most devices? A person in a position of high power at your work office? The power you get from a high-protein snack? All of these are thoughts that come from this word, HOWEVER, our meaning is different.
The slogan, "Power You Can Devour" comes from the ability for our snacks to give you the strength and power to resist tempting foods in a moment of desperation.
As a young girl, I coped with stress through food. I will never forget the childhood days walking home from school where all I could think about was the new box of Lucky Charms waiting in the pantry (which was often rare), or the chocolate-covered raisins sitting on top of the fridge that was supposed to be a weekend treat. I was consumed with food all the time. I was motivated by food. I planned my day around food.
Not once did I think of this as an eating disorder. In fact, I was so consumed with the gym and working out by the time high school rolled around that I did not even think nutrition mattered. But the more time that passed, the more I began to see that the way I viewed food was a real problem.
At nearly 200 lbs by my Freshman year of College with frequent exercise still in my schedule, I was confused. Lost. And even worse, I wanted to be a therapist for people struggling with eating disorders, when in fact, I started realizing that I had one myself!
Food was my enemy. For such a long time it consumed every thought that crossed my mind. Heck, I even remember tying ribbons on my fingers as a reminder to not eat junk food. The problem was that I lacked power. The power of CONTROL. You see, when I would go into a binge-eating episode, my subconscious mind would kick in to the point where I would not even be aware of what I was eating. Any time I was approached with food, especially sweets, I would instantly snap into a binge-eating mode. Nothing else mattered but consuming that piece of food in that moment, and as much of it as I could.
This is where BAM BAM Bites come in...
I knew I lacked power. Not physical power, but emotional power. I knew that there was no way I was going to resist the free cookies being handed out at lunch in the school courtyard, or the endless ice cream available in the dining hall without something comparable for me to turn to. BAM BAM Bites were a recipe I created long ago as a youngster experimenting in the kitchen. And I remembered all the different healthy alternative ingredients I would experiment with to see how I could get the perfect caramel, chewy texture and spot-on taste of a fulfilling snack.
I started making them in my dorm room and carrying them in my purse. I will never forget the first time BAM BAM Bites became a key factor in my health journey. I was sitting in a work meeting, and there was a warm plate of freshly baked cookies being passed around. The smell was enough to the crave them so bad, that I literally had to veer my eyes away from the plate. As the plate of cookies was being passed closer and closer, I knew this was my shot to prove to myself that I DID have the power to resist! So I pulled out my little bag of Cocoa Almond BAM BAM Bites and popped one in my mouth. The soft, succulent bite quickly soothed my craving, and when the plate got to me I turned them down! A small victory indeed, but for me, it was the first time in my life I actually felt powerful and in charge!
Since that day, BAM BAM Bites did the trick every time; and still do today! SO what's the difference between the power in BAM BAM Bites vs. everything else out there? They are ACTUALLY TASTY and FILLING enough to do the trick. Give yourself the power to devour something clean and healthy when faced with temptations that are not beneficial for your body.